Built for What’s Next. Made for the Journey.
Handpicked Natural Fibres
Effortless Wardrobe Essentials
Tuscan Family Studio
As a family-run studio, we keep things personal. We stay close to our community and craft versatile, relaxed fits designed for active lives, never restrictive, shiny, or trend-driven.
Small-Batch Garment Dyeing
Dyed in small vats after stitching, our garments develop subtle tonal depth along the seams and a soft, lived-in feel right from the first wear.
Direct Value
By designing directly for you without traditional retail intermediaries, we eliminate unnecessary markups, delivering high-grade Italian craftsmanship at fair, honest prices.
Curated Textiles Across All Seasons
From breezy summer slub cotton to dense, cosy knits, every fabric is handpicked for natural breathability and drape. Quiet essentials engineered to hold their shape and comfort wash after wash.
Live Fully. Look Forward.
Founded in the 1950s by Danilo Michelacci (Mi-Da) and led today by his son Francesco, MIDAundici still operates from our original historical studio in Calenzano. We build on decades of Tuscan tailoring with an energetic, forward-looking mindset. Guided by Francesco’s belief that"the best thing is the next thing", we craft quiet essentials for active lives.
Honest Pricing
Authentic Tuscan Craft, Direct Prices
Great Italian tailoring shouldn’t come with retail bloat. While similar quality brands charge over £50 ($65) for their tees through middleman markups, our direct online model keeps exceptional quality accessible.
Core Essentials
“Plain t-shirts are my jam. And whenever I come across a stellar brand I get excited. Extra long staple cotton. Beautiful colorway. Fantastic cut. Easily the best deal on high quality, Italian made tees.
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“If you are looking for a premium-quality T-shirt brand, stop your search immediately! MIDA is here to save the day.
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“Very strong. Well built, durable. I only buy MIDA t-shirts since my first experience
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