Why we choose better materials, fairer processes, and slower cycles?
Because fast just isn’t our speed.
What Slow Fashion Means to Us
Slow fashion isn’t a trend. It’s a decision. A belief that fewer, better things are better for you - and for everyone else.
At MIDAundici, slow fashion means using what’s necessary, skipping what’s not, and refusing to chase noise. It means building a wardrobe made for real life - clothes that last, feel better, and look good without trying too hard.
“If it falls apart in a season, it’s not fashion. It’s waste.”
Francesco Michelacci, Founder
Natural Materials. No Shortcuts.
We only use natural fabrics, because we believe your skin, and the planet, deserve better.
- Long-staple cotton (like Pima): stronger, softer, and more resistant to pilling
- Organic cotton: for those who want traceable, lower-impact basics
- Merino wool: breathable, odour-resistant, and plastic-free performance
We don’t use premium fabrics to sound premium. We use them because they work.
Made in Italy. Because It Matters.
All our garments are made in Italy, where our founder Francesco grew up surrounded by fabric, dye vats, and family workshops.
We keep production close: cutting, sewing, dyeing, finishing; all done in small batches. This isn’t a pipeline. It’s a craft. And it shows in every tee we ship.
No Logos. No Trends. No Noise.
Our t-shirts don’t shout. They’re built on fit, fabric, and finish; not trends or branding.
- Collars that hold their shape
- Fabric that drapes just right
- Colours that fade with character
“You don’t need a logo to stand out. You just need a t-shirt that fits better than the rest.”
Fair Price, Not Fake Discounts
We don’t inflate prices to slash them later. We price our garments honestly - based on what it actually costs to make something well in Italy using quality materials and fair labor.
No sales. No overproduction. Just year-round value.
“We’re not luxury. We’re just fair.”
Designed for Now...and Later
We make t-shirts for men who care about quality but don’t need flash to prove it.
Our pieces are inspired by workwear, heritage, and craftsmanship but they’re built for now. The right fit. The right feel. No noise, just substance.
“You can’t be old and wise if you’ve never been young and crazy.”
This Is Why We Do It
We’re not here to sell you more. We’re here to make the things you’ll keep longer.
A good t-shirt is a quiet revolution. No logos. No compromises. No waste.
Just the best fabric, the right fit, and a philosophy that puts people and purpose first.
FAQs
What is slow fashion for men?
Slow fashion means buying fewer, higher-quality items made responsibly. It’s about timeless essentials that last, rather than disposable trends.
Is MIDAundici a sustainable brand?
We use natural fabrics, keep production local in Italy, avoid synthetic blends, and don’t overproduce. We’re built on slow, not fast, values.
Where are MIDAundici t-shirts made?
All of our tees are made in Italy from cutting to dyeing to finishing, in small batches with expert hands.
Why don’t MIDAundici tees have logos?
We believe good design doesn’t need to shout. Our t-shirts are clean, minimal, and versatile so they can be worn anywhere, with anything.
Do you offer organic cotton?
Yes. While most of our t-shirts are made with long-staple cotton like Pima, we also offer organic cotton models with full transparency.
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