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The exquisite know-how of Italian experimentation in dyes and treatments is embodied in MIDAUNDICI

A unique brand brought to life by Francesco Michelacci.

Starting in Florence and expanding to the Prato district, known for its dominance in the world of textiles, MIDAUNDICI offers a one-of-a-kind experience. 

Francesco's passion for quality is evident in every piece of clothing he creates, as he carefully selects the fabrics and treatments that will give each garment its unique character. MIDAUNDICI's collection is a testament to Francesco's dedication to his craft and his commitment to creating timeless pieces that will last a lifetime.

The products offer a unique opportunity for customers to express themselves through fashion while maintaining exclusivity. It allows them to choose from a variety of characters and styles that best suit their personalities and tastes.

MIDA UNDICI is committed to preserving the environment and promoting sustainable practices, which is reflected in the products made from organic and natural materials. Our location in Calenzano Alto allows us to be immersed in nature and continue our mission towards a more eco-friendly future.


Affordability is the core of our brand. MIDAUNDICI's goal is to provide the highest quality at the most affordable price. We've developed connections with the leading manufacturer so that our best t-shirts are available to practically everyone, and we sell them to you directly. In essence, our t-shirts are handmade with the same premium materials and quality craftsmanship as other brands—but without the customary markups.

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